Cleanse Thoroughly
Once you have picked your shade and you are ready to start applying, you need to first wash your beard. The best is to invest in a beard shampoo so you can be sure to remove all dead skin cells from underneath and at the same time have a deep clean.
Rinse off the shampoo well, make sure that there is no product left anywhere. Afterward, pat the area dry with a towel and cover your sideburns and neck too in order to avoid anything still being wet.